A professional bio is used as an effective marketing
tool in company literature and
websites to introduce and sell the skills and experience of important
staff so that clients will have confidence in hiring a particular company.
Use a bio: • On your website or blog • For
marketing materials • For proposals to clients • For speaking, presentations
or training engagements
Your bio is a concise
history of your main skills, experience and achievements that relate to specific services being offered or market segments being
targeted.