AFFILIATE
RESOURCE CENTRE ........................ (click here to go
back to the main Affiliate
Resource Centre menu)
BETTER
TEXT LINKS
Banner ads
are not as effective as they used
to be since some web sites are
just plastered with useless
links, and poor placement of
banners can make them annoying.
The solution to getting
hard-earned visitors to click
through to your associate links
so that you can earn a commission
can be to strategically place
text links throughout the content
of your web site.
A text link
is simply a string of plain text
strategically placed in the
content of your web site that is
coded with your associate ID and
hyperlinked to the
ResumeScorecard web site. These
text links are not flashy and
look like any other link.
For
example, you could use something
like:
If
you're need help with resumes
or any aspect of your job
search, then we recommend you
check out
ResumeScorecard.com.They have
a lot of useful resources and
solutions for helping you!
In this
paragraph, you will notice that
there is no mention of the
products or services being sold.
You are merely giving the visitor
some good advice.
Then, you
can add 'Click to go there now'
afterwards as a hyperlink coded
with your associate ID.
Remember:
Your job isn't to close the sale
- you just want them to go to our
site after they are done visiting
yours. By giving a recommendation
like the example above you
establish greater credibility for
the link.
Creating
text links on your web site
should be one of the first steps
you take when featuring
ResumeScorecard. Text links are
easy to set up and often they can
be more effective than banner
ads.
BETTER
BANNER ADS
The banners
that we have designed for our
associates have been extensively
tested and tweaked. They have
been proven to pull good
click-through ratios!
But not all
banner advertising works equally
well which is why we are
providing you with techniques to
get the most out of your banner
ads.
Remember,
where a banner is placed is
almost as important as what it
says. The bigger the audience,
the better the results so if your
banner isn't positioned where 99%
of your visitors can see it, it
won't pull as many the
click-throughs.
Try to
place banners close to the top of
your page and as few clicks away
from your homepage as possible.
--------------------------------------------------------------------------------
If you have
questions or concerns, feel free
to contact us
and our affiliates support staff
will be happy to help!
Sincerely,
Mike Lorton - Resume Scorecard
Affiliates Program
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